The British Business Embassy launches today bringing together 4,000 business leaders, policy makers and investors for a series of global business summits to be held during the Olympics and Paralympic Games at the prestigious 19th century Lancaster House between 26 July and 9 September 2012.The British Business Embassy, developed by UK Trade & Investment as part of the GREAT campaign, will help showcase global business partnerships along with the best of what the UK has to offer in some of our most successful industries including life sciences, fashion, architecture, technology, advanced engineering, automotive and aerospace.Richmond Pharmacology is proud to be the only Phase I CRO to participate in the Life Sciences British Business Embassy Innovation Showcase taking place Thursday 2 August 2012, where we will present our unique service offering of Adaptive Phase I Studies.